{"id":1803,"date":"2016-02-08T17:35:34","date_gmt":"2016-02-08T15:35:34","guid":{"rendered":"https:\/\/yilmazyildirim.com.tr\/test2\/?p=1803"},"modified":"2016-02-08T17:41:23","modified_gmt":"2016-02-08T15:41:23","slug":"promosyon-urunleri-numune-ve-esantiyonlar","status":"publish","type":"post","link":"https:\/\/yilmazyildirim.com.tr\/test2\/promosyon-urunleri-numune-ve-esantiyonlar.html","title":{"rendered":"Promosyon \u00dcr\u00fcnleri, Numune ve E\u015fantiyonlar"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong> Promosyon \u00dcr\u00fcnleri, Numune ve E\u015fantiyonlar<\/strong><\/span><\/p>\n<p><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/yilmazyildirim.com.tr\/test2\/1805.html\">Bedelsiz mal belge d\u00fczeni ve ba bs \u00f6zelge\u00a0yaz\u0131s\u0131 .<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>10.1. Promosyon \u00dcr\u00fcnleri<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ticari hayatta, ticareti yap\u0131lan mallara olan talebin art\u0131r\u0131lmas\u0131 amac\u0131yla, bir tak\u0131m pazarlama teknikleri geli\u015ftirilmekte, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n yan\u0131nda ba\u015fka bir mal\u0131n ayr\u0131ca bir bedel al\u0131nmaks\u0131z\u0131n verilmesi de s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan bir pazarlama tekni\u011fi olarak ortaya \u00e7\u0131kmaktad\u0131r. Bir mal\u0131n tasarruf hakk\u0131n\u0131n malik veya ad\u0131na hareket edenlerce, al\u0131c\u0131ya veya ad\u0131na hareket edenlere devri olarak tan\u0131mlanan teslim h\u00fck\u00fcmleri \u00e7er\u00e7evesinde ticari bir i\u015fletmenin yapt\u0131\u011f\u0131 bedelsiz teslimler de KDV\u2019ye konu olmaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ancak, firmalar\u0131n iktisadi faaliyetini geni\u015fletme, emsal i\u015fletmelerle rekabet edebilme, \u00fcretim veya sat\u0131\u015f\u0131n\u0131 yapt\u0131klar\u0131 mallara olan talebi koruma veya art\u0131rma amac\u0131yla bir mal\u0131n yan\u0131nda ba\u015fka bir mal verilmesi \u015feklinde ger\u00e7ekle\u015fen i\u015flemlerde, promosyon \u00fcr\u00fcn\u00fc a\u00e7\u0131s\u0131ndan bir bedelsiz teslim s\u00f6z konusu olmaz.Zira, firman\u0131n geni\u015fleyen faaliyetiyle ba\u011flant\u0131l\u0131 olarak i\u015fletmede yarat\u0131lan katma de\u011fer artar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nitekim piyasadan sat\u0131n al\u0131nan veya ithal edilen mallar\u0131n promosyon \u00fcr\u00fcn\u00fc olarak m\u00fc\u015fterilere verilmesi, m\u00fckellefler a\u00e7\u0131s\u0131ndan pazarlama gideri niteli\u011fini ta\u015f\u0131d\u0131\u011f\u0131ndan,bu mallar\u0131n al\u0131\u015f bedelleri gider olarak kaydedilebilir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Dolay\u0131s\u0131yla, firman\u0131n yaratt\u0131\u011f\u0131 katma de\u011fer i\u00e7erisinde vergilenen promosyon mallar\u0131n\u0131n m\u00fc\u015fterilere verilmesi s\u0131ras\u0131nda KDV hesaplanmas\u0131na gerek bulunmay\u0131p, bu \u00fcr\u00fcnler i\u00e7in y\u00fcklenilen KDV ise indirim konusu yap\u0131labilir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu durum, KDV sistemindeki farkl\u0131 oran uygulamas\u0131 nedeniyle baz\u0131 sorunlara neden olmakta ve d\u00fc\u015f\u00fck oranda vergiye tabi bir mal\u0131n yan\u0131nda y\u00fcksek oranda vergiye tabi bir mal\u0131n promosyon \u00fcr\u00fcn\u00fc olarak verildi\u011fi hallerde, promosyon olarak verilen mallar\u0131n ticaretini yapan firmalar a\u00e7\u0131s\u0131ndan haks\u0131z rekabet sorunu ortaya \u00e7\u0131kmaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">3065 say\u0131l\u0131 Kanunun (29\/4) \u00fcnc\u00fc maddesi ile vergi indirimi uygulamas\u0131nda do\u011fabilecek aksakl\u0131klar\u0131, vergi m\u00fckerrerli\u011fine ve vergi muafiyetine meydan vermeyecek \u015fekilde, bu Kanunun ana ilkelerine uygun olarak giderme ve indirimle ilgili usul ve esaslar\u0131 d\u00fczenleme konusunda Bakanl\u0131\u011f\u0131m\u0131za yetki verilmi\u015ftir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu yetki \u00e7er\u00e7evesinde, promosyon \u00fcr\u00fcn\u00fc olarak verilen mal\u0131n (ayn\u0131 i\u015fletmede imal veya in\u015fa edilenler dahil) tabi oldu\u011fu KDV oran\u0131n\u0131n;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Sat\u0131\u015f\u0131 yap\u0131lan mala ait KDV oran\u0131na e\u015fit veya daha d\u00fc\u015f\u00fck oranda olmas\u0131 halinde promosyon \u00fcr\u00fcn\u00fc i\u00e7in y\u00fcklenilen KDV\u2019nin tamam\u0131n\u0131n indirim konusu yap\u0131lmas\u0131,<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n tabi oldu\u011fu KDV oran\u0131ndan y\u00fcksek olmas\u0131 halinde ise promosyon \u00fcr\u00fcn\u00fc i\u00e7in y\u00fcklenilen KDV\u2019den, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n tabi oldu\u011fu orana isabet eden k\u0131sm\u0131n indirim konusu yap\u0131lmas\u0131, kalan k\u0131sm\u0131n gelir veya kurumlar vergisi a\u00e7\u0131s\u0131ndan gider veya maliyet olarak dikkate al\u0131nmas\u0131,<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">uygun g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Her iki durumda da promosyon \u00fcr\u00fcn\u00fc olarak sat\u0131n al\u0131nan, ithal edilen ya da ayn\u0131 i\u015fletmede imal veya in\u015fa edilen mallar\u0131n; ne kadar\u0131n\u0131n ayn\u0131 d\u00f6nemde ayr\u0131ca bir bedel tahsil edilmeksizin verilece\u011fi, ne kadar\u0131n\u0131n stoklarda kalaca\u011f\u0131 bilinemedi\u011finden bu mallara ili\u015fkin olarak y\u00fcklenilen vergi, \u00f6ncelikle &#8220;indirilecek KDV&#8221; hesab\u0131na al\u0131n\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Birinci durumda, promosyon mallar\u0131n\u0131n al\u0131m\u0131, imal veya in\u015fas\u0131 ile her hangi bir bedel al\u0131nmaks\u0131z\u0131n m\u00fc\u015fterilere verilmesi i\u015fleminin ayn\u0131 d\u00f6nemde veya farkl\u0131 d\u00f6nemlerde ger\u00e7ekle\u015fmesi, bu mallarla ilgili olarak y\u00fcklenilip indirim konusu yap\u0131lacak KDV a\u00e7\u0131s\u0131ndan bir \u00f6nem ta\u015f\u0131maz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Promosyon \u00fcr\u00fcn\u00fcn\u00fcn tabi oldu\u011fu KDV oran\u0131n\u0131n, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n tabi oldu\u011fu orandan y\u00fcksek oldu\u011fu hallerde ise;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Promosyon olarak verilen mallar\u0131n al\u0131m\u0131, imal veya in\u015fas\u0131 ile ayr\u0131ca bir bedel tahsil edilmeksizin m\u00fc\u015fterilere verilmesi i\u015fleminin ayn\u0131 d\u00f6nemde ger\u00e7ekle\u015fmesi halinde, bu mallarla ilgiliolarak y\u00fcklenilen ve \u00f6ncelikle &#8220;indirilecek KDV&#8221; hesab\u0131na al\u0131nm\u0131\u015f olan KDV\u2019den, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n tabi oldu\u011fu orana isabet eden k\u0131s\u0131m d\u0131\u015f\u0131ndaki tutar, &#8220;indirilecek KDV&#8221; hesab\u0131ndan \u00e7\u0131kar\u0131larak gider hesaplar\u0131na intikal ettirilir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Promosyon \u00fcr\u00fcn\u00fcn\u00fcn sat\u0131n al\u0131nd\u0131\u011f\u0131 ya da i\u015fletmede imal veya in\u015fa edildi\u011fi d\u00f6nemde de\u011fil de daha sonraki d\u00f6nemlerde m\u00fc\u015fterilere verilmesi halinde ise bu \u00fcr\u00fcnlerle ilgili olarak mallar\u0131n sat\u0131n al\u0131nd\u0131\u011f\u0131, imal veya in\u015fa edildi\u011fi d\u00f6nem beyannamesinde &#8220;indirilecek KDV&#8221; olarak beyan edilen tutardan, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n tabi oldu\u011fu orana isabet eden k\u0131sm\u0131n d\u00fc\u015f\u00fclmesinden sonra kalan tutar, \u00fcr\u00fcnlerin ayr\u0131ca bir bedel al\u0131nmaks\u0131z\u0131n teslim edildi\u011fi d\u00f6nem beyannamesinin \u201c\u0130lave Edilecek KDV\u201d sat\u0131r\u0131na dahil edilerek beyan edilir ve ayn\u0131 miktar gider veya maliyet hesaplar\u0131na al\u0131n\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Promosyon \u00fcr\u00fcn\u00fc i\u00e7in y\u00fcklenilen vergiden indirim konusu yap\u0131lacak k\u0131s\u0131m;<\/span><\/p>\n<table width=\"548\">\n<tbody>\n<tr>\n<td rowspan=\"2\" width=\"283\"><span style=\"color: #000000;\">Promosyon \u00fcr\u00fcn\u00fc i\u00e7in y\u00fcklenilen vergitutar\u0131<\/span><\/td>\n<td rowspan=\"2\" width=\"19\"><span style=\"color: #000000;\">X<\/span><\/td>\n<td width=\"246\"><span style=\"color: #000000;\">Sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n tabi oldu\u011fu oran<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"246\"><span style=\"color: #000000;\">Promosyon \u00fcr\u00fcn\u00fcn\u00fcn tabi oldu\u011fu oran<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">form\u00fcl\u00fc ile hesaplan\u0131r, artan k\u0131s\u0131m gider veya maliyet olarak dikkate al\u0131n\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00d6te yandan, promosyon \u00fcr\u00fcn\u00fc olarak verilen mallar\u0131n al\u0131\u015f\u0131 s\u0131ras\u0131nda yap\u0131lan di\u011fer giderlere ili\u015fkin y\u00fcklenilen KDV genel h\u00fck\u00fcmler \u00e7er\u00e7evesinde indirim konusu yap\u0131l\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u00d6rnek 1:<\/em><\/strong><em>(A) gazetecilik firmas\u0131, periyodik d\u00f6nemler halinde veya her g\u00fcn ga<\/em><em>zetenin yan\u0131nda ek olarak bir dergi vermektedir. Gazetenin sat\u0131\u015f\u0131n\u0131 art\u0131rmak amac\u0131yla ve ayr\u0131ca bir bedel al\u0131nmaks\u0131z\u0131n verilen bu dergi, i\u015fletmede yarat\u0131lan katma de\u011ferin bir unsuru niteli\u011finde oldu\u011fundan tesliminde ayr\u0131ca KDV hesaplanmaz. Gazete ve derginin teslimi ayn\u0131 oranda KDV\u2019ye tabi oldu\u011fundan, dergi i\u00e7in y\u00fcklenilen verginin tamam\u0131 indirim konusu yap\u0131l\u0131r.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u00d6rnek 2:<\/em><\/strong><em>Bir deterjan firmas\u0131, imal ederek sat\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131 \u00fcr\u00fcnlere olan talebi<\/em><em> art\u0131rmak amac\u0131yla 4 kg deterjan alan m\u00fc\u015fterisine, ayr\u0131ca bir bedel almaks\u0131z\u0131n 1 kg daha deterjan vermek suretiyle bir kampanya d\u00fczenlemi\u015ftir. Deterjanlar\u0131n toplam bedeli 20 TL\u2019dir. Bu i\u015flemde sat\u0131\u015f\u0131 yap\u0131lan mal 4 kg de\u011fil 5 kg deterjand\u0131r. Dolay\u0131s\u0131yla, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n teslim bedeli olan 20 TL \u00fczerinden KDV hesaplanmas\u0131, y\u00fcklenilen KDV\u2019nin tamam\u0131n\u0131n indirim konusu yap\u0131lmas\u0131 gerekir.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u00d6rnek 3:<\/em><\/strong><em>(A) gazetecilik i\u015fletmesi, okurlar\u0131na 30 kupon kar\u015f\u0131l\u0131\u011f\u0131nda kitap<\/em><em> verece\u011fini taahh\u00fct etmi\u015f ve Eyl\u00fcl\/2013 d\u00f6neminde (B) firmas\u0131ndan 80.000 adet kitap sat\u0131n alm\u0131\u015ft\u0131r. Bu al\u0131\u015f i\u015flemi s\u0131ras\u0131nda 800.000TL mal bedeli ve 64.000TLKDV\u00f6demi\u015ftir.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>Gazete i\u015fletmesinin okurlar\u0131na verece\u011fi kitaplar\u0131n bedelleri gelir ve kurumlar vergisi a\u00e7\u0131s\u0131ndan pazarlama gideri olarak kabul edilir ve ayr\u0131ca bir bedel al\u0131nmamas\u0131 ko\u015fuluyla, bu \u00fcr\u00fcnlerin tesliminde KDV hesaplanmaz.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>Bu i\u015flemde sat\u0131\u015f\u0131 yap\u0131lan mal gazete olup teslimi (% 1), promosyon \u00fcr\u00fcn\u00fc olarak verilen kitap ise (% 8) oran\u0131nda KDV\u2019ye tabidir. Gazete i\u015fletmesi, promosyon mallar\u0131n\u0131n al\u0131m\u0131 i\u00e7in y\u00fcklendi\u011fi KDV\u2019nin tamam\u0131n\u0131 \u00f6ncelikle &#8220;indirilecek KDV&#8221; hesab\u0131na al\u0131r. Promosyon mallar\u0131n\u0131n t\u00fcm\u00fcn\u00fcn ayn\u0131 d\u00f6nemde m\u00fc\u015fterilere verilmesi halinde, i\u015fletmenin kitaplar i\u00e7in y\u00fcklendi\u011fi KDV\u2019den, sadece ana mal\u0131n tabi oldu\u011fu orana (% 1) isabet eden k\u0131sm\u0131 indirim hesaplar\u0131nda kal\u0131r, artan k\u0131s\u0131m gider hesaplar\u0131na al\u0131n\u0131r. Yukar\u0131daki form\u00fcl \u00e7er\u00e7evesinde indirim konusu yap\u0131lacak KDV;<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>64.000 TL x (1 : 8) = 8.000 TL olarak hesaplan\u0131r.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>(64.000 \u2013 8.000 =) 56.000 TL ise gider olarak dikkate al\u0131nabilir.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>10.2. E\u015fantiyon veya Numune Mallar Verilmesi<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Firmalar\u0131n belirli zamanlarda, \u00f6zellikle dini bayramlarda ve y\u0131lba\u015flar\u0131nda kendi tan\u0131t\u0131mlar\u0131n\u0131 yapmak amac\u0131yla herhangi bir bedel almaks\u0131z\u0131n kalem, anahtarl\u0131k, ajanda, takvim ve benzeri e\u015fya da\u011f\u0131tmalar\u0131 geleneksel hale gelmi\u015ftir. Ticari hayatta e\u015fantiyon olarak adland\u0131r\u0131lan bu \u00fcr\u00fcnler, her ne kadar i\u015fletmede t\u00fcketilmemekte ise de ayni pazarlama gideri niteli\u011finde oldu\u011fundan, bu \u00fcr\u00fcnlerin m\u00fc\u015fterilere ayr\u0131ca bir bedel al\u0131nmaks\u0131z\u0131n teslimi KDV hesaplanmas\u0131n\u0131 gerektirmez.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Di\u011fer taraftan, firmalar halen sat\u0131\u015f\u0131n\u0131 yapt\u0131klar\u0131 veya piyasaya yeni \u00e7\u0131kard\u0131klar\u0131 bir \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131n\u0131 sa\u011flamak amac\u0131yla numune mallar \u00fcretmekte ve bu mallar\u0131 da ayr\u0131ca bir bedel tahsil etmeksizin vermektedir. Ana mal\u0131n b\u00fct\u00fcn \u00f6zelliklerini ta\u015f\u0131makla birlikte, sat\u0131\u015fa konu edilemeyecek bir miktarla s\u0131n\u0131rl\u0131 olan ve \u00fczerinde \u201cNumunedir, parayla sat\u0131lmaz, vb.\u201d ibareleri ta\u015f\u0131yan bu mallar da\u00a0 i\u015fletmede t\u00fcketilmemekle birlikte ayni pazarlama gideri \u00f6zelli\u011fini ta\u015f\u0131d\u0131\u011f\u0131ndan, bu mallar\u0131n bedel al\u0131nmaks\u0131z\u0131n teslimi de e\u015fantiyonlarda oldu\u011fu gibi KDV hesaplanmas\u0131n\u0131 gerektirmez.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu a\u00e7\u0131klamalar \u00e7er\u00e7evesinde gerek numune, gerekse e\u015fantiyon ad\u0131 alt\u0131nda teslim edilen mallar\u0131n;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Ticari team\u00fcllere uygun nitelikte ve miktarda olmas\u0131,<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Ayr\u0131ca bir sat\u0131\u015fa konu olmayacak \u015fekilde verilmesi,<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">hallerinde KDV hesaplanmaz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu \u015fartlara ilaveten, numune mallar\u0131n, firman\u0131n unvan\u0131 ve para ile sat\u0131lmayaca\u011f\u0131n\u0131 belirten bir \u015ferhi ta\u015f\u0131mas\u0131 gerekir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0130\u015fletmenin iktisadi faaliyetini yayg\u0131nla\u015ft\u0131rmaya ve tan\u0131tmaya y\u00f6nelik olarak verilen bu mallar i\u00e7in y\u00fcklenilen vergiler, genel h\u00fck\u00fcmler \u00e7er\u00e7evesinde indirim konusu yap\u0131l\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u00d6rnek 1:<\/em><\/strong><em>\u015eampuan imalat\u0131 ile u\u011fra\u015fan (A) firmas\u0131, sat\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131 \u015fampuanlar\u0131<\/em><em> bir kere kullanmaya mahsus miktarlarda po\u015fetleyerek, t\u00fcketicilerin posta kutular\u0131na koymak suretiyle da\u011f\u0131tm\u0131\u015ft\u0131r.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>Ayr\u0131 bir sat\u0131\u015fa konu olmayacak \u015fekilde t\u00fcketiciye y\u00f6nelik ve rekl\u00e2m mahiyetinde verilen, ayr\u0131ca ambalaj\u0131nda numune oldu\u011fu belirtilen bu \u015fampuanlar i\u00e7in KDV hesaplanmaz, bu \u00fcr\u00fcnlere ili\u015fkin y\u00fcklenilen KDV ise indirim konusu yap\u0131l\u0131r.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u00d6rnek 2:<\/em><\/strong><em>Bir ila\u00e7 firmas\u0131, piyasaya yeni \u00e7\u0131karaca\u011f\u0131 bir ilac\u0131n tan\u0131t\u0131m\u0131n\u0131 sa\u011flamak<\/em><em> amac\u0131yla doktorlara, \u00fczerinde &#8220;Numunedir. Sat\u0131lamaz.&#8221; ibaresi bulunan ila\u00e7lar\u0131 numune olarak vermektedir. \u0130la\u00e7 firmas\u0131 bu ila\u00e7lar i\u00e7in KDV hesaplamaz, y\u00fcklendi\u011fiKDV ise indirim konusu yap\u0131l\u0131r.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Esasen ticari hayatta yerini bulan promosyonlar ile i\u015fletme a\u00e7\u0131s\u0131ndan ayni pazarlama gideri niteli\u011finde olan e\u015fantiyon ve numunelerin; bedel tahsil edilmeksizin m\u00fc\u015fterilere verilmesi i\u015flemi KDV\u2019ye tabi olmamakla birlikte, bu \u00fcr\u00fcnleri bedelsiz olarak alan ki\u015fi ve kurulu\u015flar\u0131n, s\u00f6z konusu mallar\u0131 ger\u00e7ek usulde KDV m\u00fckellefi olarak ticari bir i\u015fleme konu etmeleri halinde, bu teslim i\u015flemiKDV\u2019ye tabi olup mal\u0131n ait oldu\u011fu oran \u00fczerinden vergi hesaplanmas\u0131 gerekir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promosyon \u00dcr\u00fcnleri, Numune ve E\u015fantiyonlar Bedelsiz mal belge d\u00fczeni ve ba bs \u00f6zelge\u00a0yaz\u0131s\u0131 . 10.1. Promosyon \u00dcr\u00fcnleri Ticari hayatta, ticareti yap\u0131lan mallara olan talebin art\u0131r\u0131lmas\u0131 amac\u0131yla, bir tak\u0131m pazarlama teknikleri geli\u015ftirilmekte, sat\u0131\u015f\u0131 yap\u0131lan mal\u0131n yan\u0131nda ba\u015fka bir mal\u0131n ayr\u0131ca bir bedel al\u0131nmaks\u0131z\u0131n verilmesi de s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan bir pazarlama tekni\u011fi olarak ortaya \u00e7\u0131kmaktad\u0131r. Bir mal\u0131n tasarruf [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":1371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[196,197,195],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vergi","tag-esentiyon","tag-numune","tag-promosyon"],"_links":{"self":[{"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":3,"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1809,"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/media\/1371"}],"wp:attachment":[{"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yilmazyildirim.com.tr\/test2\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}